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Conscious Leadership

Leadership brings with it responsibility.

Conscious leadership responds by being mindful and intentional of the implications that thoughts, words, and actions have on those you lead and your overall organization.

Experience-based, and research backed, the i5 model goes beyond behaviors and past principles to the five core elements of a conscious leader.

Conscious leaders develop and strengthen their leadership Intention, IdentityIntegrity, InSight, and Inspiration. 

Through developing and mastering these five core elements, conscious leaders focus on the success of their people and  create organizations where employees feel seen, heard, valued, relevant, and safe.

Conscious leaders know that when employees succeed, the organization succeeds.


Leadership intention represents clarity around what a leader wants for their people.

Your people are your organization’s most important asset.

  • Your leadership intention is the catalyst behind your actions as a leader.
  • It is the “why” of your leadership.
  • When you have clear leadership intention, your employees feel seen and cared for. They understand that they matter.

Identity Identity


Leadership identity is a set of self-selected personal characteristics that align with and support a leader’s intention.

It is how you see yourself as a leader. And how your employees experience you as their leader.

  • Leadership identity includes the behaviors, interpersonal interactions, attitudes, values, beliefs & assumptions you bring into the workplace.
  • It is experienced by your employees in how you “show up” for every interaction. It is how you act and how you respond. It is how you communicate.
  • Leadership identity includes our self-perception (internal identity) and how we are viewed by others (external identity).
  • When these perceptions are not aligned, it may result in untapped opportunities for building trust and connection.


Integrity in leadership is a consistent pattern of values based-based moral and ethical behavior characterized by congruence between words, thoughts and actions​.

Your integrity is foundational for ethical action and creating trust.

  • Leadership integrity is characterized by congruence between words, thoughts and actions
  • By practicing integrity, the leader creates trust with all stakeholders, including employees, vendors, managers, other leaders, and shareholders.​

Integrity Integrity

Insight Insight


InSight is where awareness, intuition, experience, and wisdom come together to help leaders “see” and understand their employees. 

InSight about people helps you know your employees, teams, and organization better. This is why we capitalize the “S” in InSight – because when practicing this element of conscious leadership, you are exercising a different kind of “Sight”.

  • Leaders who practice inSight see people they work with as whole individuals, not just employees
  • InSight helps leaders uncover hidden talents and skills, as well as where employees are challenged
  • Without inSight, leaders are tone deaf – employees feel unseen, and not understood


Inspirational leaders imagine a future or an outcome and communicate it in a way that their employees want to be part of it, bring it to life, walk towards it.

By bringing your inspiration, you inspire others to push themselves, achieve more, and reach their potential.

  • Inspiring leaders lead their employees on a shared journey and keep them engaged and motivated along the way, while celebrating everyone’s unique individuality.
  • Inspiration drives greater engagement, and ultimately higher performance​.
  • When teams feel inspired, this creates connectivity and loyalty​.

Inspiration Inspiration